Philadelphia's Center City is now a major focus of Tony Goldman and the
Goldman Properties team. Investing in 25 properties in the depressed area
surrounding 13th street, Goldman envisions a total turnaround. But his plan
is not to gentrify or sanitize the area, rather to bring it back to its
former glory and celebrate the diversity of the neighborhood.
It is fitting that his first renovation was The Philadelphia Building, the
centerpiece of this downtown area. The Goldman Properties Philadelphia
office is located in this handsome building, and from there the team is
overseeing the residential, retail and hospitality projects that are making
this area such a desirable destination for young urbanites.
But this was a neighborhood with a need for an identity, and so B3 was born.
B3 represents "Blocks Below Broad", its geographical position tucked below
Broad Street. This branding will play a key part in making this area as
recognizable as South Beach in Miami, or Soho in New York.